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Best practices > Recruiting strategies

Successful recruiting of OSU engineering and computer science students is a result of:

• Building and maintaining an ongoing partnership with Engineering Career Services (ECS)
• Communicating consistently and effectively with targeted groups of students, faculty, and administrators to create and maintain awareness of the company

Some examples of cost-effective core strategies and high-impact strategies for recruiting:

Some Cost-effective/High-impact Recruiting Strategies

GOAL: Target active job seekers
Core Strategy	Conduct campus interviews at ECS (typically over 80% of BS and 65% of MS graduates register with ECS).
High Impact Strategies	Increase awareness by hosting and publicizing an information session/open house at no cost the evening before conducting campus interviews through ECS. Take advantage of the free publicity assistance provided by ECS. Promote your visits to campus by e-mailing faculty advisor(s) and/or student leaders(s) of relevant student organizations.
GOAL: Effectively market your opportunities to students
Core Strategies	Provide appealing job and company information for on-campus recruiting. Complete the “Profile” for your company in your ECS recruiting account [new window]. Take advantage of the “Corporate Culture” section to emphasize more than the basic product and industry information. Keep ECS informed of all on-campus events. Students will ask us, and it helps you if we can give the answer! (Advertising through ECS reaches actively seeking candidates.)
High Impact Strategies	Include job details (what you’ll do or learn), location(s), housing help for co-op/intern candidates. Describe the benefits of working for your company and the kind of candidates who excel in your environment Connect with student organizations and identify top candidates in your majors of choice. Host a luncheon for student organization leaders.
GOAL: Target your recruiting strategies to our campus
Core Strategy	Schedule an appointment to discuss your recruiting needs with ECS staff when you’re on campus
High Impact Strategies	Invite ECS staff for a visit/tour of your site. Partner with ECS by scheduling a meeting to review your recruiting strategies, what worked, what didn’t, and to develop more effective strategies to accomplish your recruiting goals.
GOAL: Develop an early identification program for top candidates
Core Strategy	Consider hiring undergraduate students for cooperative education, internships, summer or part time help.
High Impact Strategies	Identify potential candidates early in their college careers by building an intern or co-op program. (Contact the ECIP Director at 614-292-5830) Sponsor a competitive scholarship.
GOAL: Develop interest and enthusiasm in your company and your upcoming campus visit
Core Strategies	Encourage students who preselected (submitted resumes for consideration) to sign up promptly for interviews by e-mailing them through the system. If you want students to complete an application prior to the interview or bring a transcript copy to the interview, be sure to mention that in the job description and in the e-mail you send to encourage candidates.
High Impact Strategies	Send personal communications via e-mail to provide students with a roadmap and timeline of your campus schedule (information sessions, sign-up windows, interview dates). If you plan a recruiting visit after a career fair, provide handouts to interesting candidates giving the deadline to student resumes for your interview schedule.
GOAL: Maintain candidate interest in your job opportunity and your company throughout the recruiting process
Core Strategies	Maintain contact with interesting candidates and follow up with all students immediately following the interview to inform them of next steps. Communicate with candidates when you say you will! It’s easy to e-mail students via the online system. Bring pamphlets, recruiting brochures and business cards to the interviews.
High Impact Strategies	Continue personal communications (e-mail, US Mail or phone) with targeted students after the interview to inform them of next steps and continue to promote the company’s image. Phone calls are often more direct and personal than e-mail. Develop a “stay-in-touch” strategy for high-potential students; combine the use of e-mail, personal correspondence through US Mail, trinket distribution (maybe a “Finals Care Package”, for example) to maintain interest. Provide access to a supervisor or team member early in the process. Set up second interview/site visits/travel arrangements so students incur no expenses. Provide a finalized agenda prior to the site visit. Advise on travel arrangements and appropriate attire.
GOAL: Build brand identity on campus
Core Strategies	Attend a career fair such as Engineering EXPO (October) or the Engineering Career Fair sponsored by SWE (February). Staff your career fair display with enthusiastic alumni. If you have a co-op or intern program, pay your students their normal hourly wage to join your staff at the booth and answer co-op/intern questions. Get the most for your advertising dollars by placing ads in the ECS Career Services Handbook provided to every registrant.
High Impact Strategies	Support ECS programs and publications as an ECS donor: your company name will appear on the ECS website, on the donor board in the ECS office, and on the cover of student publications. Sponsor a table at a department’s annual awards banquet and/or co-sponsor a luncheon with an academic department. Advertise in event programs for a department’s annual awards banquet.
GOAL: Effectively target underrepresented populations
Core Strategy	Send e-mails promoting campus visits to program directors, student organization advisors and leaders.
High Impact Strategy	Support programs for under-represented populations by attending annual awards banquets (see Special Events).
GOAL: Improve your recruiting effectiveness
Core Strategy	Tailor your recruiting strategy by consulting with key contacts about timing and strategy issues. (What works on one campus may not work on others!) Meet all ECS deadlines. If travel plans require shortening your interview schedule, inform ECS before students start to schedule interviews. Give students adequate time to consider offers. Follow up periodically with ECS to keep on track. Train your recruiters in interviewing skills and to communicate the company image that you want.
High Impact Strategies	Plan campus interview visits at least 3 months in advance. Plan events to correlate with recruiting visits (information sessions, open houses, workshops) and market these events with targeted e-mails or posters. Increase your visibility and strengthen your image by volunteering to conduct workshops for career services; make presentations to relevant student groups; talk to classes, if possible; volunteer to conduct “practice interviews”. Provide “case study” information for project-oriented classes or senior design projects. Sponsor project teams, if applicable.